Saturday, 8 March 2014

Awareness and true Advertising

It has always been a problem getting our message across to others, that capitalism is not working, or better put that another way, has never worked in our interests ever, let me clarify that and make it less confused and more clearly comprehensible; it does not work in the interests of the majority in the world no matter what your background is or has been, and in a passing thought. I must say to point a finger at others because they perceive themselves to be other than working class is a massive mistake that holds progress back and of course, is prejudicial and wrong. This is very interesting and from the Daily Telegraph:

 “People could be teachers, or civil servants – not rapacious capitalists, but ordinary, quiet, middle-class people – and still live in detached houses, and buy new cars, and go on holiday to the south of France. And they had decent pensions to look forward to afterwards. That was what being middle class was all about. You passed your exams. You got a job. You stayed out of trouble. In return, you felt safe. And now, it looks like all of that is slipping away. And who knows, soon it might be gone for good”.      

The banner above carries that simple message; “that capitalism is not working”.

When we're trying to get a point across to someone else, we often think long and hard about what we want to say. That is the wrong way to go about it in my opinion. Instead of focusing on what we want to say to get the point across, we should focus on what we want the other person to hear and understand from our viewpoint, but be careful always remember not to be dogmatic and opinionated about it, far to many of the left are dictatorial and rigid in their arguments. I know this may have been one of my many faults over the years, and you end up driving good people away. To change the world for the better you must allow the audience you are addressing to be in the driving seat to some extent, it is more important to listen to what they have to say.   

Advertising is a massive industry worth billions in the UK, £17.8bn in 2013 (up 3.8%) and £18.8bn in 2014 (up 5.3%). As we know advertising is the communication relayed from companies to persuade an audience to purchase their products. That communication is usually through various forms of paid media - TV and radio commercials, print ads, billboards and more recently, product placement on the internet in particular. Advertisements are placed where advertisers believe they will reach the largest, most relevant audience. Commercial businesses use advertising to drive the consumption of their product, while non-profit organizations may place ads to raise awareness or encourage a change in behavior or perception, but they struggle in some respects to raise the money for prime advertising locations dominated by consumer products that in all reality is either not good for us or we could really manage without them, and products such as McDonalds come to mind, no disrespect to their low paid workforce.

We are unwittingly brainwashed by the advertising and television media in countless ways. We may have learned about the influences of advertising and television somewhere along the way, but it’s still difficult not to succumb to it if you are not vigilant. Advertisers and television producers spend their days coming up with millions of ways to manipulate our behavior to buy their products.

What is brainwashing exactly? Wikipedia offers a concise definition.
Mind control (also known as brainwashing, coercive persuasion, mind abuse, thought control, or thought reform) refers to a process in which a group or individual "systematically uses unethically manipulative methods to persuade others to conform to the wishes of the manipulator(s), often to the detriment of the person being manipulated".

Basically, it's a form of extreme manipulation. We often associate the practice with cults and don't consider its presence in everyday life, yet the techniques used in brainwashing are frequently leveraged by advertisers, newspapers, news networks, politicians, and others everyday.

Brainwashing, whether mild or extreme, is possible in a large part due to isolation. If you only hear the brainwashed message on a regular basis, and rarely (or never) expose yourself to alternatives, you're going to be far more likely to accept what you hear without thinking. If you want to avoid the brainwashing techniques, your best bet is to surround yourself with a spectrum of information rather than simply settling for the message that makes you feel comfortable. After all, that's often what the message is aiming to do.

This is not strange, but its true, that many organisations on the left try to brainwash their members rather than encourage freethinkers, that’s as wikipedia eloquently puts it: “Freethought or free thought is a philosophical viewpoint which holds that positions regarding truth should be formed on the basis of logic, reason, and empiricism, rather than authority, tradition, or other dogmas - I’m a freethinker what about you? And I think that the image and banner above is nothing more than awareness and true advertising - for the common good and not profit.

No comments:

The Socialist Way

Blog Archive