Thursday, 6 August 2009
On my way to central London yesterday and in the vicinity of Limehouse, well to be precise under the railway bridge of Poplar and Limehouse Station; my eyes fell upon an exact copy of the above billboard poster.
Actually I was on my way to meet some friends who every night queue up at the food handouts in Holborn’s Lincolns Inn Fields. I was on my pushbike traveling through one of the most poverty stricken areas in the country. I will spare you the statistics’ about child poverty in London’s East End as I’ve given them so many times in previous posts on this not bleak but black and distressful subject.
But of all the places to display such a poster it just beggars belief, it really dose!
Christian Aid is the charity behind this ad campaign, as it has a vision that poverty can be eradicated. Instead of prayer! It aims to stimulate debate and invite people to take action to help bring about political change; and so they say. The activity is called ‘Poverty Over’ and thousands of pounds have been spent putting up static and digital billboards in community and other high-impact sites. A few thousand ‘Squid’ has been dished-out to advertising development consultancies that have come up with this unintelligent, daisycutter advertisement which will have as much impact as a spider living amongst a pride of lions.
Child poverty is a scourge on our children wherever in the world they live; it has always existed in one form or the other in every county of the world. Only a few weeks ago MPs were debating the Child Poverty Bill in the House of Commons, and all that this bill amounted to was placing a duty on local authorities to undertake a child poverty assessment in their area's and then develop a child poverty action plan.
Common sense, empty talk, what will it take? To ensure that every child gets a square meal - an earthquake?
Nelson Mandela once said: “Poverty is man made and can be overcome and eradicated by the actions of human beings”.
One look at South Africa tells us that Mandela and all his grand words have eradicated nothing. What we must ask ourselves is why that is, and not just of him but of all the establishment politicians in every corner of the globe.
All the people of the world, wherever they live, whatever their skin colour, whatever language they speak, really do deserve better than the few crumbs sill cast aside from the masters table. It’s not a pop concert or a poster demanding an end to poverty thats needed but a movement, a world movement for Socialism that will really take that gigantic step to make poverty history, once, and for all humanity.
As always I welcome all comments and contributions to my blog, so long as they are kept clean, I will have no problem in publishing them. And as Christian Aid wish to start a debate and stimulate a discussion, I offer this post as my contribution and would welcome any comments they may like to make by way of return, as I will be forwarding this post to them when publishing.
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